Listen to this and other articles from The SustainabilityX® Magazine on Apple Podcasts, Spotify, and wherever you get your podcasts.
World Environment Day aims to inspire more people than ever before to take action to prevent the growing strain on planet Earth’s natural systems from reaching the breaking point. World Environment Day (also called WED) has been started celebrating as an annual event on every 5th of June since 1973 in order to raise the global awareness about the importance of the healthy and green habitat, to solve the environmental furies by implementing some positive sustainable actions as well as to make aware common public worldwide that everyone is responsible for saving his/her living space and not only somebody, government or organizations working for it.
How Kobster Is Setting Trends In E-Commerce
“When it absolutely, positively has to be there overnight,” seem as quaint as delivery by horse and buggy. It was a usual day for Karthik Raj and Athiyappan, the delivery executives of Kobster’s team, who were on a delivery assignment for a usual on-time knock at the door of BGR Corporation, Chennai. Star-struck by an idea after a random gaze at the boxes that are usually used to pack the commodity, neatly arrange it, and the priority for its safety is doubled. Karthik Raj and Athiyappan made a huge impact by asking the client- Right there- “Sir, if you are not going to use the boxes anymore after unpacking, could you please return it to us?”
The client was really surprised by the idea of both and readily agreed to return the boxes on a regular basis. This is what started it all. They did realize how this could be a sustainable approach that is going to take over the whole industry of e-commerce. BGR Corporation spearheaded this campaign and few clients insisted on the cycle saying “we do not know how to get rid of these boxes”. They seconded it and they celebrated it and one such client is Revtech Solutions India Pvt Ltd, Bengaluru. They have been very supportive and receptive towards this campaign and they have contributed to the environment along with Kobster.com in a big way!
E-commerce shopping has improved and redefined the entire shopping experience. But, it has definitely not extended its helping hands for the environment. The environment has been suffering ever since, E-commerce started packaging, plastering, providing more card-boards to save fragile commodities from breaking, and double packing to suit the transit. There are possible trade-offs, for example. As people shop more online, they might use their cars less. And delivery services have immense incentive to find the most efficient routes, keeping their fuel costs and emissions down. It has piled up more and more boxes and tapes and nothing else and there is no way that this can be handled, all of it is degradable garbage now. All the scientists and environmentalists are having the same question, grappling with the long-term environmental effect of an economy that runs increasingly on Give-it-to-me-now gratification. This cycle leads clients to expect that even their modest wants can be satisfied like urgent needs, and not always be environmentally aware.
Kobster.com thought more aggressively on this and came up with the ideation of requesting the customers to return the boxes post unpacking the products that were delivered by them. The whole ideation worked on the cycle of Packing→ Delivering → Unpacking→ Requesting for a return of boxes→ Recycling→Packing.
How Kobster Convinced Their Clients
Kobster realized that this campaign is eco-friendly and it is a campaign that could improve the habitat of the earth. Kobster sent out personalized e-newsletters to each of their clients and tried convincing them that this could be a way of them being a part of this “earth-saving” campaign. Kobster.com offered 100 loyalty points to their clients for every return of a box that was delivered to them. They offered a gift of 2500 loyalty points. Each time the client reaches the point of 2500 loyalty points, they can redeem the points and get their own personalized good for no cost. A gift as a token of love, towards their loyalty and their eco-friendly thought. This way, Kobster.com is redefining eco-friendliness to a whole new level by setting a benchmark of such an attempt.