How Top Beauty Brands Foster Sustainability on Social Media

New data suggests which beauty brands are embracing their environmental awareness and educational responsibilities, as well as the successful strategies that win over new audiences and market share


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With consumers considering sustainability matters in their purchasing decisions more than ever, beauty brands are offering an increasing number of sustainable products and services as well as communicating their sustainability credentials to customers. The new “Social Media Sustainability Playbook” report from EYECUE Insights, creator of the AI-powered EYECUE visual analytics platform, suggests that for industry-wide sustainability to succeed, brands must improve their messaging.

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